Ready??? Nerf!
Friday, June 28, 2013
Thursday, June 27, 2013
Mega Series N-Strike
Are you ready for this MEGA series of N-Strike? Yes, get ready, because then nothing can stop us with a fantastic blasting of 100 feet!
Wednesday, June 26, 2013
N-Strike Elite
Do you know that moment when you are blasting and blasting and then you look down and you say...
History
Introduction
NERF is a toy brand created by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, but there are also several different types of Nerf toys, such as balls for sports like football, basketball, and others. The most notable of the toys are the dart guns (referred to by Hasbro as "blasters") that shoot ammunition made from Nerf foam. Since many such items were released throughout the 1970s, Nerf products often feature bright neon colors and soft textures similar to the flagship Nerf ball. The slogan frequently used from the 1990s advertising until now is "It's Nerf or nothin'!".
Parker Brothers originally developed Nerf, beginning with a four-inch (102 mm) polyurethane foam ball. In 1969, Reyn Guyer, a Minnesota-based games inventor, came to the company with a volleyball game that was safe for indoor play, and after studying it carefully, Parker Brothers decided to eliminate everything but the foam ball. In 1970, the Nerf ball was introduced as the "world's first official indoor ball", the name "Nerf" being a slang term for the foam padding used in off-road-racing. Marketing slogans promised that one can "Throw it indoors; you can't damage lamps or break windows. You can't hurt babies or old people." The ball filled a strong consumer need and by the year's end, more than four million Nerf balls had been sold. The four-inch (102 mm) ball was followed by a large version called "Super Nerf Ball". Shortly after, in 1972, a basketball game called "Nerfoop" and the Nerf football joined the family, with the latter quickly becoming Nerf's most popular ball.
The company continued to add to the Nerf line until they handed control to Kenner Products, a sister company, in 1991, when Hasbro acquired the Nerf line through the acquisition of the Tonka Corporation. Throughout the 1990s and early 2000s, the Nerf brand served under the subsidiaries OddzOn and Larami before Hasbro took full control of the brand.
Over the years, Nerf has continued to expand the line, adding new looks to existing products, with later lines of Nerf products ranging from sport balls and foam dart blasters to video games and accessories.
In February 2013, Hasbro announced the release of "Nerf Rebelle", a sub-line aimed at girls. The first product, the Heartbreaker bow, is expected to be released in Fall 2013.
"It's Nerf or Nothin'!"
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